Talk to Customers Where They Talk: Integrating with Messaging Apps

WhatsApp marketing has been efficiently stealing thunder from social media and other online communication strategies for a few years now. Add chatbots to the mix, and you’re faced with a true marketing game-changer.

Many may think of chatbots and conversational AI as the same thing, but there are important distinctions between them. Here's everything you need to know.

Some find advances in AI a content creation opportunity, others a threat. Which is it? Can we find a balance and make the most of it? How can you leverage AI in content creation without upsetting the balance?

This article offers a general overview of WhatsApp chatbot design and development, elaborating on the different technical options, from types of WhatsApp chatbots available to an analysis of their pros and cons. 

Discover the seven most frequent challenges marketers face when it comes to lead generation and how to tackle them.

Want to incorporate emotional marketing into your overall strategy? Discover how this tactic can help your business build a loyal and engaged customer base.

WhatsApp is a game-changer when it comes to boosting marketing operations. In this article, you'll learn all about the benefits of WhatsApp campaigns and how to set them up.

Are you thinking about investing in a chatbot strategy for your business in 2022? Here are the best chatbot software options on the market!

What is a WhatsApp partner solution, and should you use one? Discover the ups and downs of working with a BSP and how to choose the right one for your business.

A lot of businesses have already adopted WhatsApp into their customer service and support operations, so let’s have a look at some of the best examples across industries.

Discover specific examples of WhatsApp message templates in eCommerce, real estate, finance and travel.

Photography can be time-consuming and expensive, but luckily, automation can help. Photography automation and other image-based automation services can help in the fight for e-commerce efficiency, so let’s take a look at why.

Customer success teams often face challenges that may hinder the team's growth. However, with the right strategies, you can improve team dynamics in your customer success team. Learn how!

Personalization is the key to success. However, people are becoming more and more sensitive about sharing data. Learn how to strike the right balance between personalization and data privacy.

Learn to build a booking chatbot that lets you control number of seats for each time slot - all without coding or complicated integrations.

Thinking of using WhatsApp for your business? Learn the difference between WhatsApp Cloud API and On-Premise API to discover which is the best for you.

Chatbots have a long way to go to meet customer expectations which are always evolving. In this post, discover how chatbot sentiment analysis can improve the quality of customer service. 

High-grade content has the ability to generate trust in buyers, so its a key part of your WhatsApp-Led Growth strategy. Let's have a look at how to generate content for WLG.

With the rise of WhatsApp's popularity among consumers, businesses should tap into its potential for support operations. Here is everything you need to know about WhatsApp for Customer Support.

Let's take a look at the best way for businesses to approach automation and some of the key processes that businesses should automate to maximize efficiencies and fulfill their potential.

Discover the benefits of clever domain name strategies. Learn how to establish a broader online presence for your brand using multiple domains.

Making quizzes doesn't need to be a headache. Learn how to use AI content tools to create quiz questions and answers for your quiz bot.

Discover four key steps to creating a well-rounded WhatsApp-led growth strategy for your business from concept to launch.

One of the main use cases of the chatbot / CRM combo is lead generation, so let's learn all about how to use Landbot's HubSpot integration for lead generation.

Employee onboarding is a critical part of running any business, learn how to streamline and automate the process using an onboarding chatbot.

Got a WhatsApp channel and automation in place? Looking for ways to get more people in on the action? Discover different strategies to grow audience for your WhatsApp led growth strategy.

Discover how to integrate your HubSpot CRM into your Landbot chatbot to power up your marketing, sales and customer support teams.

Virtual and augmented realities are here to stay, so let’s look at some of the ways business owners are currently using VR and AR to reach their customers and how these technologies can boost operations. 

A guide to using chatbots in the legal profession. Explaining legal chatbots and how law firms can use them to boost their business.

Messaging apps dominate human communication and business have started to pick up on the trend. Learn what is WhatsApp Led Growth and why you should be part of it.